Xem bản tiếng việt đầy đủ tại đây : http://thethao60s.com/index/2198486/29062009.aspx

Gach op lat Trung Quoc ngap cho

SGTT - Hien gach op lat cua Trung Quoc tran lan tren thi truong, tu cao cap den hang kem chat luong, chua ke cong nghe Trung Quoc o cac cong ty san xuat trong nuoc. Den do, “tren la troi, duoi la gach Trung Quoc”, ong Tran Quat, chuyen vien nghien cuu thi truong cua mot cong ty san xuat gach co ten tuoi trong nuoc noi

Theo tap chi Asian Ceramics thi Trung Quoc (TQ) gan nhu dung dau the gioi ve cac san pham gach ngoi noi chung va ho xuat khau vao hau het cac thi truong tren the gioi. Ca nhung nuoc kho tinh nhat nhu Tay Ban Nha cung khong theo noi TQ ve chat luong, mau ma. Gach op lat cao cap cua TQ – gia ca cung mac nhat the gioi: tu 1,3 den 3 trieu dong/m2.

Gach op lat Trung Quoc tran ngap, nguoi tieu dung it co lua chon khac. Anh: Hong Thai

Tra tron hang tot – xau, gia ca bat thuong

Hang gach granite tot cua chinh hang nhap tu TQ do cac nha phan phoi chinh thuc cung ung thuong co xuat xu, hoa don thanh toan han hoi va gia cao. Hang bac kha gia tu 250.000 – 350.000d/m2 thuong di theo duong tieu ngach. Hai bac hang nay khong nhieu tren thi truong va cung khong la moi lo lam cho cac cong ty trong nuoc. “Tuy nhien hang cap trung, cap thap, gia nao ban cung duoc moi dang so”, ong Quat cho biet, “ho dua mau thi dep nhu tranh ve nhung xep 10 vien lai thi lech mau sac, kich co, do tham thau cao, do cung be mat kem, de bi xuoc…” Mat hang cap thap nay nhap o at vao Viet Nam, chu yeu bang duong tieu ngach, gia chi 120.000 – 200.000d/m2 va ban linh dong, muc gia nao cung duoc va hau nhu khong co hoa don chung tu.

Ong Pham Quoc Thang, pho giam doc cong ty Dang Ha chuyen phan phoi gach op lat cao cap cua TQ cho biet, khoi dau vao nhung nam 2003 cong ty cung phan phoi hang dang trung binh mang tinh dai tra, luc do gach TQ khong co chat luong. Qua qua trinh tim hieu va lua chon den nam 2004 – 2005 cong ty chuyen sang phan phoi doc quyen nhan hieu gach noi tieng TQ Sand-Debo cua tap doan Tan Trung Nguyen – mot trong nam tap doan lon nhat TQ va vai nhan hieu cao cap khac co chat luong cung cua TQ. “Phan phoi san pham cua TQ cung gap nhung kho khan vi nguoi tieu dung luc do quan niem, hang TQ thuong re tien va khong tot; hang TQ lai co rat nhieu loai tu thap den cao va gia nao cung co”. Va “cong khai voi khach hang minh ban san pham cua TQ nen phai giai thich, dua ra cac thong so chat luong theo tieu chuan chau Au”. Hien nay Dang Ha con xuat khau di cac nuoc nhu Duc, Uc, Tay Ban Nha, Malaysia. Tuy nhien, tren thi truong cung co cac mat hang mau ma gan giong voi san pham cua cong ty nhung gia re hon tu vai chuc ngan den 200.000d/m2. “Viec nay gay kho khan nhung minh phai chung minh cho khach hang co su khac biet ve nguon goc”, ong Thang noi.

Ong Thanh Lai, mot nha phan phoi gach lau nam cho rang: Hien thi truong rat nhieu gach TQ nhung nguoi ban noi sai xuat xu de thu loi nhuan. Cac hang nay khong duoc dam bao ve chat luong va gia ca bat thuong. Hien cung co mot so nha phan phoi nhap hang TQ co thuong hieu, co kiem tra chat luong va cong khai thong tin cho khach hang nhung dang do khong nhieu. Viec san pham gach Viet Nam con thua tren thi truong do chinh la do mau ma. Hang TQ lien tuc dua ra mau moi vi ho san xuat so luong nhieu nen du de thay doi mau. Co nha san xuat Viet Nam da tung lam nhung mau cao cap giong nhu cua TQ nhung do so luong it nen gia thanh san pham cao va van de ve ky thuat nhu mau sac, duong net van chua dat do tinh xao.

Canh tranh co song phang?

Gioi trong nganh cho biet, hien co nhieu thuong hieu gach op lat trong nuoc hay cac cong ty thuong mai sang TQ dat hang, dong chim tren san pham thuong hieu cua minh han hoi, nhap ve cong bo “hang cua TQ san xuat”. Do la chieu lach thue, nhap tho vien gach nhu mot dang nhap nguyen lieu hay ban thanh pham ve gia cong san xuat de giam thue. Boi thuc chat, vien gach tho do da hinh thanh, chi viec ve danh bong be mat, mai canh la co vien gach hoan thien. Va, nhung cong ty do chang san xuat gi ca, du thuong hieu cua ho co o Viet Nam tu ca chuc nam nay! Vi thue nhap khau gach ma trong nuoc da san xuat duoc thi bi danh thue toi 50%.

Hien, hang TQ dang dua vao Viet Nam co phan khuc thi truong gia cao hon, chat luong kha de canh tranh voi hang san xuat trong nuoc. “Nguoi Tay Ban Nha cung den TQ dat hang va tat nhien, theo tieu chuan chat luong cua ho va dong nhan mac Tay Ban Nha dang hoang”, ong Nguyen Cong Dinh, giam doc chi nhanh cong ty Thach Ban tai TP.HCM noi. Ong Dinh khang dinh them, “gia nhu san xuat kinh doanh song phang, hang rao thue quan chat che thi nhung doanh nghiep trong nuoc khong phai lo lam ve viec canh tranh voi hang TQ”.

Hang lap lo chat luong con lach thue bang viec ghi gia thap, gia khong dung thuc te tren hoa don goc. Ba Pham Bich Thuy, giam doc tiep thi tap doan Prime san xuat gach op lat noi, trong boi canh hang TQ tran ngap thi viec giu khach hang bang mau ma, gia ca va chat luong la dieu then chot. Tuy nhien, “neu hang TQ duoc nhap khau chinh thuc voi thue cong bang thi cong ty cung khong so phai canh tranh; nhung hang nhap tieu ngach tron thue, gia ca lung tung la mot van de kho khan”. Tap doan Prime co 10 nha may san xuat gach lon co hang trong nuoc theo day chuyen, may moc cong nghe tien tien cua Y va Tay Ban Nha.

Ba Tran Thi Ngoc Diem – cong ty gach My Duc cho biet: My Duc chu yeu san xuat gach men op lat, voi the manh la mau ma co tinh rieng lay tu hoa tiet trong thien nhien. “Chung toi khong so hang TQ boi chung toi co dich vu truoc va sau khi mua san pham, dieu nay cac loai hang troi noi cua TQ khong lam duoc”, ba Diem khang dinh.

Le thuoc may Trung Quoc

Nhung don vi co thuong hieu gach nhung khong san xuat thuong chi “gia cong” mai, danh bong... la khong doi moi cong nghe. Hoac cong ty san xuat gach ceramic voi cong nghe, may moc cua chau Au, TQ da cu; lam tu dat set, phu men roi nung, tao hoa van be mat bang vi luoi. Do do kho co the canh tranh voi hang TQ hay cac nuoc khac da tien toi lam phan xuong gach thanh chat ban su (porcelain) va tao be mat bang may 4 – 8 truc lan (rotor couler).

Mot nguoi trong nganh san xuat gach giau ten cho biet: Co rat nhieu nha san xuat nhap day chuyen may moc cua TQ gia thanh re, ca may moi va cu; ngay mot so nha san xuat lon cung vay. Tuy nhien, cung co don vi nhap may moc thuong hieu cua chau Au nhung da so deu san xuat tai TQ.

Ong Dinh cho biet, ve cong nghe, may moc de san xuat hang bac trung, kha cua cac cong ty co ten tuoi o Viet Nam kha hien dai khong thua kem TQ. Nhung ho co nhieu loi the, chang han o Phat Son, tinh Quang Dong TQ la vung nguyen lieu menh mong va la nguyen lieu tot cho san xuat gach op lat cac loai. O do, chi quy hoach moi viec san xuat gach, quy tu dong dao cac cong ty, nha may, moi nha may chi lam mot cong doan trong day chuyen san xuat thanh pham; khong phai van chuyen nguyen lieu di xa, nen ho san xuat duoc so luong hang lon, tinh xao va gia thanh thap. Khong rieng gia re, mau ma con da dang, chat luong thi cap nao cung co.

Ban be cua ong Dinh song lau nam tai TQ noi, nha nuoc TQ ho tro nhieu mat cho cac doanh nghiep san xuat gach nhu gia thue dat, thue... Va, ho khuyen nguoi ban xu rang, “hang danh xuat khau khong nen dung”; vao cua hang ban gach cua TQ thi gia lai cao hon o Viet Nam voi san pham cung loai.

Nguyen Tam – Thu Thuy